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Discreet property sale

Not every sale belongs on a portal. Sometimes the quiet route is not only more pleasant but the economically better one.

Why sell without advertising

There are good reasons that have nothing to do with secretiveness. In a separation or an inheritance, the neighbourhood need not be the first to learn that something is under way. For a tenanted property, a public advertisement unsettles the tenants before anything has been decided at all. And for a business property, an advertisement can alarm customers and staff.

The price reason

There is also a sober argument: a property that sits visibly on the market for a long time loses negotiating position. Every interested party sees how long it has been there and draws conclusions. Anyone who offers quietly first keeps the option of advertising publicly later – it does not work the other way round.

How we do it

We first show the property to selected interested parties, without advertising it and without spreading the address and pictures publicly. Only if that yields nothing do we go wide. This is not an expensive special offer but, in many situations, simply the sensible first step.

What we do not claim: that we have an international file of buyers. We have a Basel network from sixty years of management, marketing and neighbourhood – owners, investors, fiduciaries, notaries' offices. For Basel and the region, that is usually the right thing. For a property that needs an international buyer, we will tell you so openly.

Where discretion ends

Towards the acquiring party there is no discretion about the property itself: tenancy agreements, building rights (Baurechte), easements, an ongoing rent control and known defects belong openly on the table. Anyone who fraudulently conceals a defect can no longer rely on any exclusion of liability clause in the purchase contract. Discretion means keeping the circle small – not hiding something.

What does not become public anyway

Part of the confidentiality is statutory. The cantons may publish the acquisition of ownership, but expressly not the consideration in the case of division of an estate, advance on inheritance, marriage contract and division of matrimonial property. And otherwise, too, the purchase price cannot be found out from the land register extract but only from the supporting documents – which in turn only entitled persons receive.

Dieter Ruf
Dieter Ruf
Managing Director, Madiba Immobilien AG
MAS ZFH in Real Estate Management · eidg. dipl. Immobilientreuhänder
2008–2021 Präsident der Prüfungskommission der Höheren Fachprüfung Immobilientreuhand · 2009–2020 Präsident der Schweizerischen Fachprüfungskommission der Immobilienwirtschaft
“I look at every property myself. A sound valuation needs a site visit – and a conversation about what you actually intend to do.”

Madiba has been managing and brokering property in Basel since 1964. Mr Ruf handles the sale himself, from the first valuation to the notarial deed.

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Talk first, without obligation

A conversation about a possible sale is not a sale. It stays between us, even if nothing happens afterwards.

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